A predictable flow
of new lab and biotech customers.
This document lays out an operational plan to put ABMIUM’s verified reagents in front of research labs and biotechs across the UK and Europe through cold email outreach — reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
Scroll
01 / YOUR BUSINESS01 — 08
We understand your DNA.
ABMIUM is a UK-registered life-sciences platform, not a traditional reseller, that sources research-use-only reagents — antibodies, ELISA kits and recombinant proteins — and layers independent evidence and manufacturer traceability on top of every one. Its promise is simple: reagents you can trace, evidence you can trust. Where most labs still gamble grant money on a datasheet claim, ABMIUM screens provenance and binding evidence first through its ABMIUM Verified and ABMIUM Validated programmes, backed by native mass spectrometry (IonSight) and spatial validation (Viroscope). The mission the whole platform is built around: to make life science research more reproducible, affordable and sustainable.
14,200+
researchers supported
the community already sourcing verified reagents through the ABMIUM platform
96%
verification pass rate
share of reviewed products that clear the structured evidence check before reaching a researcher
32
validation partners
labs and networks contributing independent experimental validation to ABMIUM Validated
6
countries reached
the current ABMIUM footprint, with UK and European research the growth market
What sets you apart
ABMIUM is not a catalogue reseller. Every product passes a structured evidence review — datasheet checks, application-claim validation, manufacturer-credibility assessment — before it earns the ABMIUM Verified mark, and selected products go further through in-house or partner experimental validation (ABMIUM Validated), including native mass spectrometry via IonSight and spatial validation via Viroscope. On top of the evidence sits institutional pricing of up to 60% off. The result replaces the guesswork in reagent selection with provenance a reviewer, a supervisor and a grant auditor can all follow.
What we will push on your behalf
ABMIUM as the way to stop gambling grant money on reagents that may not work. The pitch lands on a pain every wet lab shares: an antibody that does not bind what its datasheet claims can burn months of a PhD and a chunk of a grant. The sharpest version is reagent-specific — when a lab has published using a named clone or target, we open with that exact fact and offer a verified, traceable, often cheaper equivalent to benchmark against. We do not replace your team or pretend to know the science better than they do; we automate the heavy lifting so your scientists spend their time on the conversation, not the research.
02 / YOUR MARKET02 — 08
A market identified and qualified.
We start from the biomedicine research universe — university research groups and pre-clinical biotech companies that buy antibodies, recombinant proteins and ELISA kits — and keep only the countries where we can lawfully reach out. The buyer is sized as the unit that controls its own reagent spend: a university research group (its Principal Investigator) or a small-to-mid biotech company. Consent-only markets where B2B cold email is not permitted — Germany, Belgium, Austria, Spain, Italy and others — were screened out, and France is held for a separate French-language campaign. That leaves the UK, Ireland, the Netherlands, Sweden, Denmark, Finland, Norway, Portugal and Switzerland. The combined working universe is around 19,000 reagent buyers across pre-clinical biomedicine.
~19,000
reagent buyers identified
UK & Ireland ~11,000, Netherlands / Sweden / Denmark / Finland / Norway / Portugal ~6,000, Switzerland ~2,000 — university research groups and pre-clinical biotechs buying antibodies, proteins and ELISA kits
~9,500
contactable prospects
after applying the 50% ratio (named researcher + business email findable and verified)
~157
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~31
potential new customers
over 12 months (B2B average closing rate: 20%)
How we build this database
We cross-reference public research and funder registries (ERC, UKRI Gateway, national Research Council grant databases), PubMed and bioRxiv author affiliations, biotech company registries and Crunchbase, LinkedIn, conference speaker and delegate lists, and the institutional press to identify PIs and biotech decision-makers that match your criteria. Every contact is then verified and enriched by AI: role check, business-email validation, last-12-month signal scrape per lab or company. Impossible to do by hand across tens of thousands of research groups — this is what makes qualification possible at scale.
Why 50% are contactable
Principal Investigators usually publish an institutional email, but biotech founders, CSOs and heads of R&D are rarely listed in public databases with a verified direct address. This 50% ratio is deliberately conservative — academic and biotech seniority typically yields 40% to 60% verified emails through Sales Navigator, Apollo, Hunter and our enrichment stack — to give you realistic projections rather than optimistic ones.
Every prospect in this funnel sits in a country where B2B cold email is lawful under legitimate interest with an opt-out, and each campaign carries a documented Legitimate Interest Assessment. The ~31 new customers is market headroom, not a delivery promise: ABMIUM is early-stage and founder-led, and the point of the funnel is to show the shape of the opportunity. We can tighten it (UK only, biotechs only) or widen it again once France runs as a separate French-language campaign.
03 / PROSPECT SAMPLE03 — 08
10 labs and biotechs identified by our AI.
Before launching at full scale, we always start with a sample of 10 real prospects, picked across both halves of the ICP (university research groups and biotech companies) and across the countries we can lawfully email, to show the approach works everywhere. For each one we identify a named decision-maker, surface a recent verifiable signal, and explain why the prospect fits ABMIUM’s verified-reagent offer. The same method is then applied to your full base of ~9,500 contactable buyers.
For each prospect, our AI identifies a concrete signal: a recent paper naming a reagent or target, a funding round or grant, a new programme, a conference. That signal justifies why to reach out now and provides the foundation for personalising the email.
This sample spans five biotechs (Maxion, Aerska, Avidicure, Aventera, ALP Bio) and five university and institute labs (CRUK Manchester, DTU, Oslo University Hospital, Turku, i3S Porto) across nine countries — a preview of what your full base will look like. You will have the opportunity to validate it and steer us before the campaign goes live.
01
Maxion Therapeutics
Aneesh Karatt-Vellatt·Co-founder & CSO
Cambridge antibody-engineering biotech. Its KnotBody platform fuses antibodies to cystine-knot mini-proteins to drug ion channels and GPCRs.
SIGNAL DETECTED
March 2025: closed a $72M (£58M) oversubscribed Series A (General Catalyst, with Eli Lilly and British Patient Capital) to advance lead KnotBody MAX001 through pre-clinical development, then doubled its R&D lab space at Unity Campus later in 2025.
WHY THIS PROSPECT FOR ABMIUM
A cash-rich, fast-expanding discovery shop screening antibodies against recombinant ion-channel, GPCR and cytokine targets is a high-volume reagent buyer. Independent binding and provenance data on every clone and antigen is exactly what de-risks a KnotBody screen, and a doubled lab means procurement is ramping now.
02
CRUK Manchester Institute
Dr. Evangelos Giampazolias·Group Leader, Cancer Immunosurveillance
Early-independent PI (ERC Starting Grant) at the CRUK Manchester Institute, studying how dendritic cells detect dying cancer cells.
SIGNAL DETECTED
May 2025: his group’s paper in the Journal of Experimental Medicine characterised the DNGR-1 (CLEC9A) receptor on bone-marrow dendritic-cell progenitors, followed by a Nature Immunology cross-presentation paper in January 2026.
WHY THIS PROSPECT FOR ABMIUM
cDC1 identification and DNGR-1/CLEC9A signalling run on validated antibodies (flow, WB, IHC) and recombinant proteins, and anti-CLEC9A clones are notoriously variable batch to batch. ABMIUM can offer verified, traceable clones with independent binding data for the group’s next order.
03
Aerska
Jack O’Meara·Co-founder & CEO
Dublin CNS biotech building antibody-oligonucleotide conjugate “brain-shuttle” platforms to carry RNAi across the blood-brain barrier.
SIGNAL DETECTED
February 2026: raised a €32M ($39M) Series A, after a $21M seed in October 2025, to advance its AOC brain-shuttle platform for Alzheimer’s and Parkinson’s.
WHY THIS PROSPECT FOR ABMIUM
AOC brain-shuttles depend on targeting antibodies (for example anti-transferrin-receptor) plus recombinant target proteins and binding immunoassays. A freshly funded, fast-building platform buying its first large reagent batches is precisely where verified, traceable reagents remove early reproducibility risk.
04
Avidicure
Robert Friesen·Co-founder & CSO
Amsterdam antibody-engineering biotech building avidity-engineered multifunctional antibodies (AVC-Booster) for oncology.
SIGNAL DETECTED
April 2025: launched out of stealth with a $50M seed round led by EQT Life Sciences to take its multifunctional antibody modality into pre-clinical candidates.
WHY THIS PROSPECT FOR ABMIUM
A newly capitalised team building novel Fc and avidity constructs is a heavy buyer of anti-Fc and anti-target antibodies, recombinant Fc receptors and target proteins, and binding and ELISA kits. New capital plus new labs means active procurement, and verified reagents map straight onto their reproducibility need.
05
Aventera Antibodies
Arman Izadi·Co-founder & CEO
Lund University spin-out (founded 2025) discovering antibodies against life-threatening bacterial infection.
SIGNAL DETECTED
April 2026: secured a SEK 14.5M seed round to advance its lead pre-clinical antibody programme against invasive Group A streptococcus (iGAS), with animal-model proof of concept already done.
WHY THIS PROSPECT FOR ABMIUM
A newly funded antibody-discovery shop ramping wet-lab operations needs verified antibodies, recombinant bacterial and Fc antigens, and immunoassays. The small team means the CEO is directly reachable and is the buyer.
06
DTU — Center for Antibody Technologies
Prof. Andreas Hougaard Laustsen-Kiel·Center Director & Group Leader
Directs the Center for Antibody Technologies at the Technical University of Denmark, developing recombinant human antibodies against biological toxins.
SIGNAL DETECTED
February 2025: received the Danish EliteForsk (Elite Research) Award, DKK 1.2M, for developing recombinant human antibodies that neutralise snake-venom toxins.
WHY THIS PROSPECT FOR ABMIUM
A lab that discovers, expresses and screens recombinant antibodies and toxin and target proteins and runs neutralisation immunoassays is a textbook reagent consumer, and an evidence-driven academic group is the natural audience for independently verified, traceable reagents.
07
Oslo University Hospital — Protein Array Group
Dr. Fridtjof Lund-Johansen·Group Leader
Leads the Protein Array Group and FACS core facility at Oslo University Hospital (Rikshospitalet), running bead-based proteomics and antibody validation.
SIGNAL DETECTED
March 2026: co-authored a Blood paper on TCR-T cells targeting IgA- and IgG-expressing multiple myeloma, naming IgA and IgG surface targets.
WHY THIS PROSPECT FOR ABMIUM
The whole lab is built on antibody specificity and bead-based protein-array proteomics, a continuous consumer of antibodies and recombinant proteins, and precisely the audience that treats “independently verified, evidence-traceable” as a purchasing criterion.
08
Turku Bioscience — Mattila Lab
Dr. Pieta Mattila·Group Leader
InFLAMES group leader at Turku Bioscience / University of Turku, studying B-lymphocyte activation and the immune synapse.
SIGNAL DETECTED
June 2025: awarded a €600,000 Research Council of Finland grant for “Intracellular vesicles in B cell activation and immunity”, with a supporting Journal of Cell Biology paper naming ATAT1 in August 2025.
WHY THIS PROSPECT FOR ABMIUM
B-cell and antibody-response immunology using BCR probes, proximity-biotinylation and immune-synapse imaging runs on antibodies, recombinant proteins and immunoassays. A fresh €600k grant means new reagent spend starting now.
09
ALP Bio AG
Dr. Christian Vahlensieck·Co-founder & CEO
Zurich-area techbio (founded 2025) combining human immune-organoids with AI to predict anti-drug-antibody (immunogenicity) risk in biologics.
SIGNAL DETECTED
April 2026: closed a CHF 1.75M (€1.9M) pre-seed round, led by 42CAP with Venture Kick, to advance its immune-organoid and AI platform.
WHY THIS PROSPECT FOR ABMIUM
Immune-organoid readouts run on cytokine ELISAs, detection antibodies and recombinant immune proteins daily. A freshly funded 2025 startup on a tight budget is exactly who benefits from verified, provenance-traceable and often cheaper reagents.
10
i3S Porto — Pinho Lab
Prof. Salomé S. Pinho·Group Leader
Leads the Immunology, Cancer & GlycoMedicine group at i3S, University of Porto, working on glyco-immunology and immune checkpoints.
SIGNAL DETECTED
October 2025: senior-authored a Cancer Immunology Research paper on reprogramming CD8+ T-cell branched N-glycosylation to limit exhaustion, and is named on an ERC Synergy Grant (GlycanSwitch).
WHY THIS PROSPECT FOR ABMIUM
Glyco-immunology depends on antibodies, glycan-specific reagents and recombinant immune-checkpoint proteins. A well-funded but reagent-intensive lab publishing on reproducible immune phenotyping is a natural fit for validated, traceable reagents.
04 / AI PERSONALISATION04 — 08
Emails that look written by hand.
The difference between an email that gets ignored and an email that gets a reply is rarely the offer itself, it is the first sentence. When a Principal Investigator, CSO or founder opens an email and reads a sentence that names the exact antibody they cited in a paper, the grant they just won, or the target their platform is built on, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across thousands of labs and biotechs, then weaves them into the opening line of each email so every message reads as if a scientist spent two minutes on the recipient. No flattery, no horoscope copy, no “I came across your website” openings, just a precise, verifiable fact in the researcher’s own vocabulary, tied directly to the ABMIUM pitch.
The principle: when a PI or CSO reads the email, they should think “this person read my work”, not “this is a bot”. Every opening sentence cites a precise, verifiable fact in research vocabulary — clone, epitope, recombinant antigen, assay, Western blot, flow, provenance, validation.
Here are the 3 types of signals we would use to personalise every email sent on your behalf, stacked from most-findable to most-personal so the AI pipeline always has a clean fallback.
01
Research focus and reagent footprint
What we look forThe disease area, platform and assays a lab or biotech works in (immunology, oncology, neuroscience, antibody engineering; flow, Western blot, IHC, ELISA) and therefore which reagent segment they buy.
Where we find itLab and company websites · pipeline pages · PubMed and bioRxiv · conference programmes (AACR, EMBO, keynote symposia) · LinkedIn
Findable on95% of prospects
Raw data
ALP Bio’s tonsil-organoid platform reads out immunogenicity using cytokine ELISAs and detection antibodies.
AI personalisation →
“Your immune-organoid readouts rest on cytokine ELISAs and detection antibodies, so a shift in reagent provenance can move an entire immunogenicity result.”
02
Fresh funding, grant or award
What we look forA raise, grant or research award in the last 12 months, the clearest sign a lab or biotech is about to buy reagents: a seed or Series A, an ERC or Research Council grant, a UKRI award, a named research prize.
Where we find itBiotech press and GlobeNewswire · EU-Startups · ERC and Research Council registers · UKRI Gateway · university news pages · Crunchbase
Findable on80% of prospects
Raw data
Aventera closed a SEK 14.5M seed round in April 2026 to take its anti-Group-A-strep antibody through pre-clinical proof of concept.
AI personalisation →
“With the April seed round funding your iGAS antibody to pre-clinical proof of concept, you are about to be buying a lot of recombinant strep antigens and reference antibodies.”
03
A named reagent or target in a recent paper
What we look forThe exact antibody clone, recombinant protein or molecular target a group cites in a recent publication, so we can offer a verified, traceable equivalent to benchmark against what they already use.
Where we find itPubMed · bioRxiv · journal methods sections and reagent tables · lab publication pages · the Antibody Registry (RRIDs)
Findable on80% of prospects
Raw data
The CRUK Manchester group’s May 2025 Journal of Experimental Medicine paper pins its cDC1-progenitor work on anti-CLEC9A (DNGR-1) staining.
AI personalisation →
“Your JEM paper leaned on anti-CLEC9A staining for the cDC1 progenitors, and we hold independent binding data on a couple of clones if you want to benchmark them against the one your group cites.”
A full sample of the email sent.
The personalised sentences above slot into a short, natural-sounding sequence. Here is what the opening email could look like, sent to Dr. Evangelos Giampazolias, Group Leader at the CRUK Manchester Institute, signed by ABMIUM’s Veron Duberry.
FromVeron Duberry · ABMIUMToevangelos.giampazolias@cruk.manchester.ac.ukSubjectyour anti-CLEC9A clone, the cDC1 staining
Hi Evangelos,
Your May paper in JEM pinned the cDC1-progenitor work on anti-CLEC9A staining. Quick question, how much of the last year did you lose to antibody lots that stopped behaving halfway through a project?
We built ABMIUM because reagent choice is still mostly a gamble. We screen antibodies and recombinant proteins for provenance and binding evidence before they go near your bench, and we publish the data, so you are not the one discovering a clone does not bind what its datasheet claims.
I pulled the independent binding data we hold on a couple of anti-CLEC9A clones against the one your group cites. Want me to send it over so you can compare before your next order?
Would genuinely value your read on whether the evidence we show is the evidence you would actually want.
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. The displayed prices are adjustable.
Duration
Click to adjust the prices without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. ABMIUM has all three.
Our conviction is that we can install for you a steady stream of qualified research-lab and biotech customers across the UK and Europe over the next 12 months — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.